Jon Ostler, the Founder of TPN, recently presented Everything old is new again (PDF) at the Search Engine Room conference in Sydney.
Jon Ostler Speaks at Search Engine Room 2009
This presentation reviewed the history of performance marketing from its origins in affiliate marketing dating back to 1994, and discussed the recent rise of mainstream performance marketing which has been accelerated over recent years by the success of Google’s Adwords and emerging ad networks like TPN.
It presented the premise that the rising dominance of performance media and the advances in technology are finally overturning the old world view that digital is “just another channel” and are set to turn the status quo of advertising and brand building on its head. Read More.
