As requested here is the CPX calculator that allows you to predict and evaluate the performance of your CPM, CPC or CPA campaign. Excel: CPX Calculator v2
Simply enter your
- CPM – cost per thousand ads
- CPC – cost per click
- CPA – cost per action / acquisition
- CTR – click through rate
- CR – conversion rate
and the calculator will provide estimates of;
- Campaign Impressions
- Campaign Clicks
- Campaign Conversions
It will also calculate
- eCPM = Effective cost per thousand ads. What publishers look for
- eCPC = Effective costs per click. What affiliates look for
- eCPA = Effective cost per conversion. What the advertiser should look for
Performance marketing is a balance between the cost of each conversion and paying publishers and affiliates enough for them to run your campaign on a high volume of inventory. Generally the higher the payout (eCPM or eCPC) the higher the volume but the higher the cost per conversion. But a low eCPM or eCPC is likely to reduce the accessibility and quality of inventory significantly.
talk to the experts at TPN about what payout is likely to work for your campaign…..
