You will utilise our own inventory as well as that of our partner Publishers. Visit www.tpn.com.au & www.qedigital.com for more background information on TPN.

For our in-house list The Great Australian Survey (400,000 members) you will manage our large member acquisition program.

You will be responsible for analysing and proposing changes to creative and landing pages. This will include the use of A/B and Multivariate testing methodologies and technologies.

Visit www.thegreatsurveysites.com & www.qedigital.com for more background information on our permission email lists and other digital assets.

You will also be responsible for managing and developing relationships with international performance networks and overseeing the quality of traffic and conversions derived from these channels.

There will also be opportunities to utilise Adwords and Facebook CPC campaigns to meet client’s volume targets while staying within CPA limits.

A good working knowledge of the following is required;
• Ad Trafficking
• Affiliate Marketing
• Adwords and other CPC channels
• eCPC, eCPM and eCPA optimisation
• CPC, CPA and Co-reg campaigns
• Display, Text Ad, Text Link and eDM placements
• Online research panels / surveys
• A/B & Multivariate testing
• Banner and landing page optimisation
• Relevant HTML and ad tracking technologies
• Excel

The ideal candidate should be a self starter with good communication and analytical skills who can demonstrate both technical knowledge of online marketing techniques along with an appreciation of a clients overall marketing objectives.

The nature of the role requires excellent attention to detail and time management skills.

A good technical or marketing degree is required.

$60,000 – $80,000 +super (depending on experience)

Contact Jaysen to apply : http://www.tpn.com.au/Contact-Us/

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Jaysen is an online visionary with over ten years extensive experience in online marketing, media buying, SEO, PPC, campaign management, online brand and reputation management, affiliate management, web property conceptualisation, mobile social networking and consumer generated content.

Jaysen’s claim to fame is launching the world’s first peer to peer mobile file sharing social network application!

Find out more about Jaysen at http://au.linkedin.com/in/jaysen

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Please visit us at stand: 103
and attend our Free Seminar: Online Channels for the Direct Marketer, presented by Jon Ostler, Chief Executive Officer, Q LTD (Sydney)

In the seminar, Jon will showcase how you can develop an effective online DM campaigns by utilising the latest targeting technologies and channels. Jon will discuss;

• Data marketing via Email
• Data marketing via Ad Networks
• Performance Media
• Search Engine Marketing
• Conversion Rate Optimisation

Hope to see you there!

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Simply enter your

• CPM – cost per thousand ads
• CPC – cost per click
• CPA – cost per action / acquisition
• CTR – click through rate
• CR – conversion rate

and the calculator will provide estimates of;

• Campaign Impressions
• Campaign Clicks
• Campaign Conversions

It will also calculate

• eCPM = Effective cost per thousand ads. What publishers look for
• eCPC = Effective costs per click. What affiliates look for
• eCPA = Effective cost per conversion. What the advertiser should look for

Performance marketing is a balance between the cost of each conversion and paying publishers and affiliates enough for them to run your campaign on a high volume of inventory. Generally the higher the payout (eCPM or eCPC) the higher the volume but the higher the cost per conversion. But a low eCPM or eCPC is likely to reduce the accessibility and quality of inventory significantly.

talk to the experts at TPN about what payout is likely to work for your campaign…..

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Performance Marketing Online:

• What is it?
• How does it work?
• How do you get the best results?

In the presentation the following topics are covered;

• Introduction &  History
• Key Aspects of CPM, CPC or CPA
• Why eCPM, eCPC & eCPA are important
• Smart Targeting Options
• Performance Marketing in Action

PDF: What is Performance Marketing

How do you get the best results?

Any questions please post a comment.

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Jon Ostler, Founder of TPN will be speaking each day at The Webciety pavilion.

Register for the CeBIT exhibition for free using Promo code: 3dinca10 at mycebit.com.au. Visit TPN at stand number: K02

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The three new products are

• “Performance Email”
• “Performance Button Ads”
• “Performance Text Links”

These products are designed to extend a publishers ability to earn revenue and offers new traditional non-display options for TPN advertisers.

How Performance Email Works;
Performance Emails will be either CPC or CPA based and will include creative for newsletter insertions or solus sends. Only clicks and conversions will be tracked and so no impression data will be recorded.

Email campaigns are typically promotions with a limited campaign period and a finite budget and so TPN will announce new email campaigns via the TPN publisher alert email notification service. Publishers with email lists can then request the campaign and will be approved on a first come first served basis.

Once a campaigns budget has been spent the clickurl will still work but no revenue will be recorded. Thus TPN will allocate the campaign to publishers based on the requested send date and likely response to avoid a situation where a campaign is sent where there is insufficient budget remaining.

How Button Ads & Text Links Work;
Button Ads and Text Links will be either CPC or CPA based and will include a flexible range of creative, including images up to 125×125, single and multi line text ads and hybrid ads utilising an image and text combination. Only clicks and conversions will be tracked and so no impression data will be recorded.

Button Ads and Text Links are manually inserted into the publisher’s site and so TPN will only be accepting medium to long term campaigns utilising these formats. The advantage for the publisher is that these creative’s can be used to generate revenue from new areas of their site/pages.

As payouts are typically at TPNs non-priority rates we will provide guidance on the types of sites and demographics which are likely to generate good response rates. We will also provide campaign history data so the value of campaigns can be evaluated efficiently.

Again, the TPN publisher alert email service will be used to notify publishers of available campaigns and publishers can then request creative(s) and the clickurl(s).

Once the end date or budget limit has been reached publishers still running the campaigns will be notified via email.

Example Campaign
TPN’s first Email, Button Ad & Text Link campaign is detailed below so please review and contact us if you would like to run on your site or email list.

Campaign Fact Sheet

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AdMedia November 2009

Alastair Thompson, one of the regions most respected independent publishers (scoop.co.nz), recently reviewed TPN in the context of the performance advertising industry in New Zealand.

Alastair is one of the smartest online publishers around and is certainly not afraid of speaking his mind when it comes to performance advertising networks and the impact of non premium CPM on the publishing economy.

The article provides a valuable insight into the position of independent publishers and why performance networks need to work with publishers in a transparent and profitable way so quality online content can be supported.

TPN is committed to working with advertisers, agencies and publishers to increase campaign effectiveness while helping publishers increase their earnings per unique browser.

The article touches on TPNs recent improvement in technology and processes aimed at increasing eCPM rates for display placements.

Admedia is a great industry publication so please support them and subscribe

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To answer this we need to examine the problem in more detail to find its roots. When people point at performance as the root of all evil what they are really concerned about is;

1. The payout (eCPM) is too low
2. The content is too expensive to produce
3. No one wants to pay for the content

So there is nothing inherently wrong with performance, its just that the initial popularity of CPM has supported online business models and common approaches that are just fundamentally flawed. There is certainly going to be some radical changes in the way businesses approach the internet over the coming years as a lot of ill-conceived models will finally fall over to be replaced by “internet friendly” business models. Google, Facebook, Ebay and Amazon have all demonstrated that there is certainly money to be made online once you figure out a revenue model that is not based on a shotgun one-way broadcast.

We can all understand why marketers were so keen to buy and sell online ads by the week or CPM using the “audience skew” to select individual placements. Its exactly what they had been doing for years with print, radio and TV. But what they failed to accept is that online is not just another mono directional broadcast channel. The way online interacts and reacts to its audience and the level of live feedback available fundamentally changes the way you market, build brands and sell products.

Online Value Chain

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