TPN AU » Miscellaneous

Jaysen du Plessis Heads Up The TPN Team

admin — Wed, 23 Jun 2010 02:38:04 +0000

TPN is proud to announce the appointment of Jaysen du Plessis as Head of The Performance Network.

Jaysen is an online visionary with over ten years extensive experience in online marketing, media buying, SEO, PPC, campaign management, online brand and reputation management, affiliate management, web property conceptualisation, mobile social networking and consumer generated content.

Jaysen’s claim to fame is launching the world’s first peer to peer mobile file sharing social network application!

Find out more about Jaysen at http://au.linkedin.com/in/jaysen

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Meet The TPN Team at ADMA (27th – 28th July 2010)

admin — Wed, 23 Jun 2010 02:33:44 +0000

On July 27th and 28th TPN will be exhibiting at the annual ADMA conference (www.admaforum.com)

Please visit us at stand: 103
and attend our Free Seminar: Online Channels for the Direct Marketer, presented by Jon Ostler, Chief Executive Officer, Q LTD (Sydney)

In the seminar, Jon will showcase how you can develop an effective online DM campaigns by utilising the latest targeting technologies and channels. Jon will discuss;

Data marketing via Email
Data marketing via Ad Networks
Performance Media
Search Engine Marketing
Conversion Rate Optimisation

Hope to see you there!

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The CPX Calculator

admin — Tue, 22 Jun 2010 08:17:51 +0000

As requested here is the CPX calculator that allows you to predict and evaluate the performance of your CPM, CPC or CPA campaign. Excel: CPX Calculator v2

Simply enter your

CPM – cost per thousand ads
CPC – cost per click
CPA – cost per action / acquisition
CTR – click through rate
CR – conversion rate

and the calculator will provide estimates of;

Campaign Impressions
Campaign Clicks
Campaign Conversions

It will also calculate

eCPM = Effective cost per thousand ads. What publishers look for
eCPC = Effective costs per click. What affiliates look for
eCPA = Effective cost per conversion. What the advertiser should look for

Performance marketing is a balance between the cost of each conversion and paying publishers and affiliates enough for them to run your campaign on a high volume of inventory. Generally the higher the payout (eCPM or eCPC) the higher the volume but the higher the cost per conversion. But a low eCPM or eCPC is likely to reduce the accessibility and quality of inventory significantly.

talk to the experts at TPN about what payout is likely to work for your campaign…..

Excel: CPX Calculator v2

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What is Performance Marketing

admin — Tue, 22 Jun 2010 07:48:55 +0000

For those that attended the TPN presentation at CeBit and others that may be interested here is a PDF of the presentation.

Performance Marketing Online:

What is it?
How does it work?
How do you get the best results?

In the presentation the following topics are covered;

Introduction & History
Key Aspects of CPM, CPC or CPA
Why eCPM, eCPC & eCPA are important
Smart Targeting Options
Performance Marketing in Action