An exciting and unique opportunity to work for TPN, Australia’s smartest performance ad network. TPN is owned by Q Ltd a listed Australian company (ASX:QXQ) which also owns other digital businesses including First Rate, Marketing United, 3Di, Thinq and The Great Survey Sites.
As senior affiliate manager you will be required to manage and optimise a wide range of online advertising campaigns for our advertisers. These range from simple CPC campaigns to CPA affiliate campaigns. You will utilise our own inventory as well as that of our partner Publishers. Your focus will be on improving the eCPM and eCPM through user targeting and placement.
In addition to running client campaigns you work on our in-house list www.aussiesurveys.com.au (400,000 members) where you will manage our large member acquisition program. You will be responsible for analysing and proposing changes to creative and landing pages. This will include the use of A/B and Multivariate testing methodologies and technologies. You will also be responsible for managing and developing relationships with international performance networks and overseeing the quality of traffic and conversions derived from these channels. There will also be opportunities to utilise Adwords and Facebook CPC campaigns to meet client’s volume targets while staying within CPA limits.
A good working knowledge of the following is required;
• Ad Trafficking
• Affiliate Marketing
• Adwords and other CPC channels
• eCPC, eCPM and eCPA optimisation
• CPC, CPA and Co-reg campaigns
• Display, Text Ad, Text Link and eDM placements
• Online research panels / surveys
• A/B & Multivariate testing
• Banner and landing page optimisation
• Relevant HTML and ad tracking technologies
• Excel
The ideal candidate should be a self starter with good communication and analytical skills who can demonstrate both technical knowledge of online marketing techniques along with an appreciation of a clients overall marketing objectives. The nature of the role requires excellent attention to detail and time management skills. A good technical or marketing degree is required.
Package $60,000 to $70,000 + super
Send CV to support@tpn.com.au
