TPN AU » In The Press http://www.tpn.com.au/blog Performance Marketing : Opinion & Research Wed, 23 Jun 2010 03:00:45 +0000 http://wordpress.org/?v=2.8.1 en hourly 1 Homegrown performance gets smarter (AdMedia) http://www.tpn.com.au/blog/in-the-press/homegrown-performance-gets-smarter-admedia http://www.tpn.com.au/blog/in-the-press/homegrown-performance-gets-smarter-admedia#comments Mon, 30 Nov 2009 01:13:30 +0000 Jon http://www.tpn.com.au/blog/?p=104
AdMedia November 2009

AdMedia November 2009

Alastair Thompson, one of the regions most respected independent publishers (scoop.co.nz), recently reviewed TPN in the context of the performance advertising industry in New Zealand.

Alastair is one of the smartest online publishers around and is certainly not afraid of speaking his mind when it comes to performance advertising networks and the impact of non premium CPM on the publishing economy.

The article provides a valuable insight into the position of independent publishers and why performance networks need to work with publishers in a transparent and profitable way so quality online content can be supported.

TPN is committed to working with advertisers, agencies and publishers to increase campaign effectiveness while helping publishers increase their earnings per unique browser.

The article touches on TPNs recent improvement in technology and processes aimed at increasing eCPM rates for display placements.

Admedia is a great industry publication so please support them and subscribe

]]> http://www.tpn.com.au/blog/in-the-press/homegrown-performance-gets-smarter-admedia/feed 0 Online marketing made easy, kind of! (The Independent) http://www.tpn.com.au/blog/in-the-press/online-marketing-made-easy-kind-of-the-independent http://www.tpn.com.au/blog/in-the-press/online-marketing-made-easy-kind-of-the-independent#comments Fri, 13 Nov 2009 01:11:38 +0000 Jon http://www.tpn.com.au/blog/?p=108 The Independent 12th Nov 2009

The Independent 12th Nov 2009

TPN received a mention in The Independent article as the pioneer of display performance advertising in New Zealand.

The article positions performance display along side other key forms of other online marketing including;

  • Search Engine Optimisation
  • Search Engine Marketing
  • Premium CPM Display
]]> http://www.tpn.com.au/blog/in-the-press/online-marketing-made-easy-kind-of-the-independent/feed 0 Strategy 101: Online Media (AdMedia) http://www.tpn.com.au/blog/in-the-press/strategy-101-online-media-admedia http://www.tpn.com.au/blog/in-the-press/strategy-101-online-media-admedia#comments Wed, 30 Sep 2009 01:08:21 +0000 Jon http://www.tpn.com.au/blog/?p=106
AdMedia September 2009

AdMedia September 2009

Simon Hendry recently interviewed TPNs founder, Jon Ostler, for Admedia. A wide ranging interview on the state of online marketing and the fact that, although there has been a lot of progress over the last 10 years, its still early days and future growth in online activity and investment will continue to grow.

Admedia is a great industry publication so please support them and subscribe

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