TPN AU » Events

What is Performance Marketing

admin — Tue, 22 Jun 2010 07:48:55 +0000

For those that attended the TPN presentation at CeBit and others that may be interested here is a PDF of the presentation.

Performance Marketing Online:

What is it?
How does it work?
How do you get the best results?

In the presentation the following topics are covered;

Introduction & History
Key Aspects of CPM, CPC or CPA
Why eCPM, eCPC & eCPA are important
Smart Targeting Options
Performance Marketing in Action

PDF: What is Performance Marketing

How do you get the best results?

Any questions please post a comment.

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TPN at CeBit 24th-26th May 2010

admin — Mon, 10 May 2010 21:00:35 +0000

TPN will be exhibiting at CeBit in Sydney, 24th to 26th May.

Jon Ostler, Founder of TPN will be speaking each day at The Webciety pavilion.

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Why everything old is new again.

Jon — Thu, 19 Nov 2009 00:43:37 +0000

Jon Ostler, the Founder of TPN, recently presented Everything old is new again (PDF) at the Search Engine Room conference in Sydney.

Jon Ostler Speaks at Search Engine Room 2009

This presentation reviewed the history of performance marketing from its origins in affiliate marketing dating back to 1994, and discussed the recent rise of mainstream performance marketing which has been accelerated over recent years by the success of Google’s Adwords and emerging ad networks like TPN.

It presented the premise that the rising dominance of performance media and the advances in technology are finally overturning the old world view that digital is “just another channel” and are set to turn the status quo of advertising and brand building on its head. Read More.

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TPN at Search Engine Room (Nov 2009)

Jon — Tue, 10 Nov 2009 19:57:15 +0000

Whether you know a little or a lot about performance marketing and advertising you will want to attend the year’s Search Engine Room Conference in Sydney and catch-up with all the industry players in one place. This year’s the focus is on “traffic” in all its forms and so it’s no surprise that Performance Marketing & Advertising are high up on the agenda.

Search Engine Room returns to Sydney on November 18 with a fresh theme - Traffic: Get It, Keep It, Use It. The fast-moving program is packed with top speakers addressing key issues, ideas, education in addition to practical traffic and customer generation strategies.

TPN’s founder Jon Ostler speaks about the evolution of performance marketing where “Everything Old Is New Again” This intro picks up on the theme of the click economy and tracks its history in a decade where everything old is new again! It also looks at the relationship between search and performance while discussing the benefits of just in time marketing.

A number of experts in performance marketing including Jon will take questions and debate this increasingly popular fast moving and dynamic form of online marketing.

Jon Ostler (Search Engine Room 2008)

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