Whether you know a little or a lot about performance marketing and advertising you will want to attend the year’s Search Engine Room Conference in Sydney and catch-up with all the industry players in one place. This year’s the focus is on “traffic” in all its forms and so it’s no surprise that Performance Marketing & Advertising are high up on the agenda.
Search Engine Room returns to Sydney on November 18 with a fresh theme - Traffic: Get It, Keep It, Use It. The fast-moving program is packed with top speakers addressing key issues, ideas, education in addition to practical traffic and customer generation strategies.
TPN’s founder Jon Ostler speaks about the evolution of performance marketing where “Everything Old Is New Again” This intro picks up on the theme of the click economy and tracks its history in a decade where everything old is new again! It also looks at the relationship between search and performance while discussing the benefits of just in time marketing.
A number of experts in performance marketing including Jon will take questions and debate this increasingly popular fast moving and dynamic form of online marketing.
Jon Ostler (Search Engine Room 2008)
