The three new products are

• “Performance Email”
• “Performance Button Ads”
• “Performance Text Links”

These products are designed to extend a publishers ability to earn revenue and offers new traditional non-display options for TPN advertisers.

How Performance Email Works;
Performance Emails will be either CPC or CPA based and will include creative for newsletter insertions or solus sends. Only clicks and conversions will be tracked and so no impression data will be recorded.

Email campaigns are typically promotions with a limited campaign period and a finite budget and so TPN will announce new email campaigns via the TPN publisher alert email notification service. Publishers with email lists can then request the campaign and will be approved on a first come first served basis.

Once a campaigns budget has been spent the clickurl will still work but no revenue will be recorded. Thus TPN will allocate the campaign to publishers based on the requested send date and likely response to avoid a situation where a campaign is sent where there is insufficient budget remaining.

How Button Ads & Text Links Work;
Button Ads and Text Links will be either CPC or CPA based and will include a flexible range of creative, including images up to 125×125, single and multi line text ads and hybrid ads utilising an image and text combination. Only clicks and conversions will be tracked and so no impression data will be recorded.

Button Ads and Text Links are manually inserted into the publisher’s site and so TPN will only be accepting medium to long term campaigns utilising these formats. The advantage for the publisher is that these creative’s can be used to generate revenue from new areas of their site/pages.

As payouts are typically at TPNs non-priority rates we will provide guidance on the types of sites and demographics which are likely to generate good response rates. We will also provide campaign history data so the value of campaigns can be evaluated efficiently.

Again, the TPN publisher alert email service will be used to notify publishers of available campaigns and publishers can then request creative(s) and the clickurl(s).

Once the end date or budget limit has been reached publishers still running the campaigns will be notified via email.

Example Campaign
TPN’s first Email, Button Ad & Text Link campaign is detailed below so please review and contact us if you would like to run on your site or email list.

Campaign Fact Sheet

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TPN is the number one performance display network in New Zealand, a position it has held since launching in 2006. TPN was subsequently sold to the Q Ltd digital group (ASX:QXQ) who are now investing in its targeting technology, product set and sales team.

Founder Jon Ostler says “the Q groups established relationships with Australian ad agencies, major advertisers and publishers provides TPN with a significant and solid foundation from which to grow”

Jonathan Despinidic (JD), TPN Australian Network Manager & TPN Founder Jon Ostler.

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JD - Network Manager

TPN Australia is excited to announce the appointment of  Jonathan Despinidic (JD) as it’s Network Manager.

JD will head up and manage all TPN activities including oversight of site recruitment, performance sales and campaign delivery.

With a background in Promotions and Marketing and his past position at Ninemsn’s Performance Media product, MSDR, JD is well placed to add value to both publishers, advertisers and ad agencies.

Jon Ostler, Founder of TPN, said “JD is a smart and high energy individual and we are lucky to have him heading up our Australian team as we look to aggressively grow TPN’s market share in Australia”

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