TPN offers a range of booking and campaigns types and can accommodate a range of campaigns and rates. Due to the nature of a true performance network TPNs standard rates change periodically in response to market conditions. TPN will honour any rate quoted if booked within 60 days. TPN uses three campaign types to help differentiate service levels and delivery expectations.
These are typically brand campaigns utilising advanced targeting options offered by TPN. Campaigns are delivered as fast as possible against a specific target audience. These campaigns take precedence over all campaign types.
Rates range from $4.00 to $10.00 CPM depending on the targeting and competing campaigns.
These are campaigns with a defined budget that needs to be spread over a defined campaign period. These are often used to promote a wider campaign or specific promotion. After Exclusive these campaigns take priority as inventory forecasting is used to ensure they are delivered within the campaign period.
Rates range from $2.00 to $4.00 CPC depending on advertiser demand and available premium inventory.
These campaigns can be placed at any rate and compete with each other in an eCPM based auction which determines which campaign gets the majority of the available spare inventory each hour. Effective Cost Per Thousand Ad Impressions (eCPM) is affected by the Cost per Click (CPC) or Cost per Acquisition (CPA) rate paid and the Click Trough Rate (CTR) or Conversion Rate (CR). Delivery of these campaigns cannot be guaranteed.
Rates range from $0.50 to $2.00 CPC and $2.50 to $100.00 CPA depending on the type of campaign and the level of completion.
