- Advanced Targeting
TPN offers a “true performance” network (CPC/CPA) providing access to a diverse network of quality Australian websites. Response rates are maximised by presenting the right ad to the right user at the right time using the latest ad targeting and optimisation technology, enhanced by unique user data analysis.
True performance display advertising on local premium websites offers advertisers a powerful mix of both branding and direct response. TPN only works with leading advertisers and quality publishers ensuring that both parties’ expectations are met.
In addition to the CPC/CPA banner ads TPN also provides advertisers with easy access to other contemporary online marketing tactics including re-targeting, profile targeting, behavioural targeting, co-registration, button ads, text ads, text links, eDMs and overseas ad networks.
Key Benefits for Advertisers