- Advanced Targeting
TPN utilises automatic and semi-automatic processes to ensure that campaigns are shown to users who are likely to be most responsive to the specific ad. Users response is judged in terms of clicks, conversions and post impression activity and can be used to identify which inventory and user demographics is the best match for each campaign.
By showing campaigns to relevant users, TPN ensures that both the advertiser and the publisher gains maximum benefit from the campaign. Targeted display increases the advertisers traffic and conversion potential while rewarding publishers by maximising inventory yields.